Read: Five ways the digital camera changed us (The volume of pictures now being taken has grown exponentially Compact digital camera sales are in free fall and the most popular camera used on photo-sharing website Flickr is actually an iPhone. Ten years later the popularity of the smart phone has meant that digital really has come to the masses. Since the first clip on camera was added to a Sony Ericsson phone back in 2001 that has all changed. This meant that spending real money on prints was a practical necessity and owning the prints had a real value. ![]() Photography used to be a mysterious art practiced by a select fewĮven following the democratization that came with the pocket camera, photography was a time consuming and expensive hobby. For a business that is amongst the most expensive of High Street developers and one that deals in the world of digital technology, the general feeling in store isn’t one that you could describe as ‘high-tech’ or engaging for the consumer. While Snappy Snaps is reported to have had solid growth during 2011, a visit to our local Snappy Snaps left us feeling a little cold. ![]() It got us all thinking, as experts in local marketing, what would we do differently if we were given the job of reinvigorating the brand? According to this article, the refurbished shop “will incorporate photography workshops…putting the creative control over their images into the hands of customers, through new photo editing kiosks where clients can edit their images, and choose a variety of print options including canvas prints, mugs and t-shirts”. Two days ago we read that Snappy Snaps Mayfair is about to be relaunched as a flagship store.
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